The Art of Collaborative Selling in the Digital Age with Fred Copestake

In this episode of The Digital Manufacturer, host Mark Flynn is joined by Fred Copestake, founder of Brindis, a sales consultancy focused on modern collaborative selling. They discuss innovative approaches to sales in the manufacturing and engineering sectors, emphasising the importance of understanding customer problems, using digital tools, and focussing on outcomes rather than products.

In this episode of The Digital Manufacturer, host Mark Flynn is joined by Fred Copestake, founder of Brindis, a sales consultancy focused on modern collaborative selling.

Join them as they discuss:

The current state of sales in manufacturing and engineering firms
Innovative approaches to outreach and customer engagement
The importance of understanding customer problems before pitching products
Leveraging digital tools and AI in the sales process
The value of cross-functional collaboration in sales
Strategies for effective proposal creation and presentation
The shift from product-centric to outcome-focused selling

Fred Copestake is the founder of Brindis, a sales consultancy specialising in modern collaborative selling. He has trained over 10,000 salespeople in 36 countries and is an expert in developing sales teams for engineering and manufacturing businesses. Fred is also the author of "Selling Through Partnering Skills" and "Hybrid Selling," and hosts The Sales Today podcast.

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References:

Fred Copestake LinkedIn Profile: https://www.linkedin.com/in/fredcopestake